![]() This advanced assistant helps users auto-capture data based on communications, recommend contacts in their network, and score leads and opportunities to help you prioritize. Salesforce’s specialty feature is the Einstein AI tool, which is far superior to Zoho’s. Zoho’s Zia AI tool even offers insights on more things you can automate. With this feature, teams can put certain processes on autopilot, such as creating a task after an event, emailing a new customer after they’ve become a closed deal, or entering contact data for a new lead generated by a web form. Zoho CRM has workflow automation capabilities available on the free plan-something not common for CRMs to offer for free. Where each product stands out based on sophistication, usability, and price, however, is a different story. ![]() Most User-friendly: Zoho CRMīoth CRMs have advanced features such as workflow automation, artificial intelligence (AI) capabilities, and predictive analytics such as sales forecasting. Many of the tools are already included and do not require add-on costs. Not only do they offer a free option, but the paid plans are relatively inexpensive, especially compared to Salesforce. Winner: By a large margin, Zoho CRM is the winning product for affordability.
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